Post reach and post engagement are both important metrics and measuring tools a business can use to track the usefulness, effectiveness, and success of a business page. Post reach is important because it is the measured number of users who viewed or connected with your post via their timeline. This is a crucial metric because you can see how your words and pictures are effectively traveling from person to person, what markets are showing interest in your post, and how many people you are reaching on average.
Post engagement is so important because it measures how often and how people the post reaches interact with it. This can be if you get shares, likes, comments, etc. You can use this data to determine customer sentiment, get valuable feedback, and get further post exposure or page exposure as your reach increases. Both being used for customer feedback, measuring customer base, gauging interest/need for your business, increasing visibility and building a customer base, as well as providing useful insights to potential investors.
A business can use Facebook insights in order to collect valuable feedback and interests from customers, to track successes and failures, understand customer expectation, as well as build brand relationship and confidences, all of these benefitting customers.
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