Week 6A Engaging Your Customer's (Facebook)

 Seven Businesses Like With My Business Page:

1. Sole Food Farms

2. The Edible Schoolyard Project

3. Viva Farms

4. Grace Field Farms

5. Urban Bounty Farms, Inc. 

6. The Urban Edge Farm

7. The King’s Roost

I chose these businesses because across the spectrum of urban farms, non-profits, socio economic statues, race, gender, and age these business provide resources into getting started, maintaining your farm, ways to build your business and/or provide supplies you may need. 

Sole Food Farms posts day to day updates, posters/announcements for classes, and information on farmer's markets they will be present at. They are well written, have photographs, and have fairly low customer engagement. This page really helps teach how to connect with your community and advertise transferring your knowledge and skills to help others. 

The Edible Schoolyard Project is a non-profit for school children and that's very much the aesthetic you feel when coming upon their page. Their posts are well written, include photos, have moderate engagement, are cohesive, and inform as well as involve the reader in the organization. This is a well-respected successful nonprofit who could share on their page success methods, potential exposure to other business/partners in the industry, and even chances to volunteer to learn the business.

Viva Farms is a much quieter, almost personnel vlog in a way. The posts are often just around the farm, local events, or tips/tricks for farming. There are pictures, very low engagement, and not a bad page all together. I appreciate this kind of point of view and feel. This page would be good for teaching personal and business relation skills. There are also a ton of resources to check out grant programs, resources, finances, etc. 

Grace Field Farms offers a day to day mixed with business type of page for their business. The posts range from updates on projects, volunteer scheduled events, market locations, and the occasional personal post from employees. They are well written, have cozy bright photos, and have low to moderate engagement. Grace Field focuses solely on farming in a regenerative method which is one of the biggest helps - its an alternative to alternative farming.  

Urban Bounty Farms is a farm to table operation mainly focusing on the back end preparing and serving/delivering farm to table food taken from their urban farm. Their posts are sort of short and mechanical feeling in a way. There are a lot of sales, coupons, ads, etc. but not as much of a personal touch. They have photos and very low engagement. The reason I gravitated to this business and page is because they have the back end of delivery and transporting food down and they would be a good connection and relationship with. 

The Urban Edge Farm is a small to medium sized urban farming operation that has a fairly sparse presence online. When they do post they are personal touches, advertising events, and sharing family friendly experience content on their page. They are well written, the photos and videos are good, and they have low customer engagement. I chose this business because they are California based and local connections are good to have, as well as getting to watch their customer interaction model grow and how they handle those needs of the community. 

The King's Roost is the outlier business from all the ones I listed above. They have a full business centric page that focuses not on urban farming or non profits but on the materials, supplies, and place to sell needed for those two types of businesses. That is the main reason I included it. The posts are written well, the photos and videos are good at demonstrating the for sale goods, and customer engagement is low to medium.