Monday, December 19, 2022

Week 15B Using Facebook Analytics

 I am an Apple customer who actually stopped using Facebook for the same reasons that Apples update caused them issues. To begin with, Facebook has had analytics to track hate speech, violence, racism, etc. but chooses to overlook them. Prior to Apple making their changes, Facebook harvested almost all customer data available from Apple devices to sell to ad revenue services. Lastly, Facebooks TOC and privacy were very vague, open to interpretation, and they faced many data breaches. All of these led to an Apple lockdown on security and Facebook losing millions in analytics and ads. 

As a moral, I believe that businesses and individuals have a responsibility to combat hate in any environment they directly manage. Facebook created analytics and data harvesting under the guise of a better user experience. However, they didn’t use it responsibly and didn’t use them for good either .

Prior to Apple’s changes according to Facebooks TOC you had to agree to to sign up and use the apps  they could collect everything from internet searches, location, contacts, messages contents, pictures, etc. Essentially using Facebook was agreeing to them keeping tabs on you constantly. 

Lastly, multiple security breaches made the data not safe. People’s personal information and even basic behavioral information like google searches could be hacked and released. 

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