Monday, October 10, 2022

Week 7B How Other Businesses Use Instagram

 Group Members visited/interacted with: Lamb Screen Printing & Inglorious Bagels 



My group members are definitely using their pages in different ways than I am! My business Instagram page is more about producing content, interacting, and getting likes. Lamb Screen is a small business Instagram with updates on their events, products, some personal posts from employees, and short videos to capture interest. Inglorious Bagels is a true business Instagram - it conveys all the needed business information, markets, advertises, interacts with customers, serves as a voice for the business. 

Through perusing Instagram there are really distinct types of business pages that offer services/products that do a lot good or a lot not so good. For instance, big Fashion Brands like Chanel and Vuitton are very atheistic driven and their pages are not meant for customer engagement or interaction. You can tell that their pages are like a free advertising event - a digital walk in front of store windows. 

Smaller businesses like local Oceanside businesses Switchblade Sisters Vintage or Pacific Coast Bait and Tackle use their pages to highlight what they offer as well as highlight their positive customer experiences. They receive and respond to feedback in the comments, share updates, and are very approachable and you get a sense you are truly interacting with the business.  

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